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Advertising Guidelines

Select from the questions below:

How to Submit a Canuffalo Link?
Banner/Button Ad Specifications
How do I upload an Ad?
What do I need to run an Ad?
Images and Links
Starting from Scratch
Ad Images
How do I create a Website?
Whats a Landing Page?
How to do it all for FREE!
Let us create a banner/button Ad for you.
Let us create a Landing Page for you
Purchase your Ad with a major credit card
Purchase your Ad by check

I would like to learn more about Internet Marketing
Banner Rotation Policy

How to Submit a Canuffalo Link
Here at Canuffalo we are always looking for links to places and services that are of interest to our visitors. If you have a website that you would like to be included in our links, submit it to us at Admin@canuffalo.com. Links will be evaluated according to their quality of content and relevance to the area. Please read the section on why links are rejected prior to submission. Top


Banner/Button Ad Specifications. Images size conform to the IAB (Internet Advertising Bureau) guidelines.
120 X 90 button - 20 K max size, animation time limit 15 seconds.(gif, jpeg, png) Top


How do I upload an Ad?
Purchased by Credit Card - You will receive an e-mail receipt of your purchase. from us with your purchase information and a link to our Ad Upload page. Fill out the short form and upload your ad image and your link. We will insert your ad in the proper page within 24 hours.
Purchased by Check - After your check is processed, you will receive an e-mail from us with your purchase information and a link to our Ad Upload page. Fill out the short form and upload your ad image and link. We will insert your ad in the proper page within 24 hours.Top


What do I need to run an Ad?

If you have never done this type of advertising before there are two things you need to have.
First - you must have an image of your ad in the proper size and format.
Second - you need a place where the person who clicks on the ad will be directed to (Website or Landing Page).

Don't run away just yet because it's not that all difficult. If you already have a web site and have image editing software, read on. If not, skip the following section and go to Starting From Scratch. Top



Images and Links- Use your favorite image editing program to design your ad and save it as a jpg, gif or png file, resized to the proper format and within file size limitations. On the AD Upload page be sure to attach your image and put the FULL url to your website or landing page in the appropiate box. You can copy and paste it if it's too long to type.
(ex: http://www.canuffalo.com/mylandingpage.html) Top



Starting from Scratch - If you need ad image (impression) or a place to go when someone clicks on that ad (website or landing page), you've come to the right place.The internet is a multi-billion dollar annual business that anyone can use. The advertising you see online varies from spectacular animated productions to simple google ads that line the sides of your pages. You don't need a fancy, high tech ad to draw customers. With Canuffalo you are already highly visible on a page which is targeted to your customer base. A pleasant looking, properly scripted ad will do just fine.

Tip: If you are looking for some ideas, try this. Go into Google Images and type in the type of ad you are interested in. (ex: 120X60 button; 468X60 banner) You will get back hundreds of images of these types of ads to look at and get some ideas. Notice their content and how they differ from print advertising.
You don't need a lot of information about your business on the ad itself. You will have all that on your webpage. Concentrate on phrases to make the visitor want to click your ad in order to learn more.
The resources you need are listed below. If you prefer we can do it all for you for a fraction of the cost of local ad agencies. Top



Ad Images - Your ad, when completed, will be an image file. These are refered to as "Impressioms". To create a simple banner or button impression you need two basic elements: a background and the text. For a background you can use a specific color, a graphic or a photograph. There are lots of free graphics available on the internet and any color you use is your personal choice. To work with photos on your computer, you will need a way to upload them. This is most often done by connecting your digital camera and uploading according to the user manual. You can also scan in an image or even have non-digital photos developed as a photo cd at your local drug store. Once you have the image on your computer you will need to resize it and add text. The software that came with your camera should have this type of program included but if not, you can purchase inexpensive image editing software online or in any retail store that has a computer section. There are also several websites that will let you resize and add text to your photos for Free. They are:
http://picasa.google.com/
http://www.myimager.com/
http://www.phixr.com/
http://www.splashup.com/

Once your button or banner ad is properly resized and looking good, you need to save it either as either a jpg, gif or png file. When you're ready to upload your ad, follow the instructions listed in this section.
Tip: If you are using a photo anywhere in the ad or using fancy text (drop shadows, bevels, etc.), save it as a jpg or png file. It will look better because gif files do not handle photos very well. Top



How do I create a Website?- There are many ways to create a website these days. You can pay a company to do it for you, you can purchase website creation software, you can sign up with a website store like "Yahoo Business" or use ISP's like AOL's Hometown which let you create free sites. Most web servers also provide the software you need to create your own website. One thing they all have in common is that they cost money. They can cost anywhere from a few dollars a month for a decent server to thousands for a custom made website. If having to design and maintain a dedicated website doesn't appeal to you, there is another way to have a location where someone clicking on your ad can go. This place is called a Landing Page. Top


Whats a Landing Page? - A landing page is nothing more than a web page that is linked to your button/banner ad on Canuffalo.

Tip: If you already have a website, consider creating a separate landing page for your link. If visitors are sent to your home page and then have to search around for your what you stated in your ad, your chance for a "conversion" is reduced.
Like a website, a landing page still needs the page hosted on the internet. The usual way is to have a Server host the page. As I mentioned earlier, you pay for this. If you're looking for a server, I recommend Startlogic.com. I've been online since 1987 and used many servers over the years. They're the best. If you don't want to spend much money read on..... Top



Learn how to do it for Free!
If you don't want to spend any money, there are a lot of Free hosting services out there. As long as you are willing to put up with a lot of their advertising or other restrictions, most of them are fine.. Be sure to read the terms of service before you sign up. Make sure you are not giving them permission to upload any hidden tracking software or spyware. Most honest sites do not do this sort of thing anymore but it pays to check. Here's a listing of free website servers for you to research. Try and find one that has a web site building program. You will use this software to build your landing page. You can also use Microsoft word to create your landing page. Just be sure to save it as HTML and not a .doc file.
Another Free way to get your landing page on the web is through the use of Blogs. Upon joining most Blogs allow you to create your own home page. You can create one right here at Canuffalo. Join the Canuffalo Blog and you can create your own member page to use as you like. There are many other blogs out there you can join such as Squidoo, MySpace and Facebook to name just a few..
Other places where you can set up a free landing page are online classified ad websites like usfreeads.com. You can also use the Free classified ad section we have right here on Canuffalo.Learn How!   Top



Let us create a button/banner Ad for you.
If after reading all this stuff you decide that you would rather have someone else design your button or banner ad, then consider the service we offer here at Canuffalo. For an extra $5.00 we will put your ad together for you.
You will send us the photo or graphic you want for the background. If you're not using either, tell us the background color you desire. Then write out your ad copy. We will design your ad and place it on the page you selected. To have us do this, just check the appropiate box when you purchase your ad. When you receive the confirmation e-mail from us you will be provided a link where everything we need can be uploaded to.
Note:
You will still need a website or landing page to link to. Need a Landing Page? See below.... Top



Let us create a Landing Page for you. Top
If you like, we can design an attractive landing page for your business or service. We will host it for you for free on our server. For more information and pricing contact us at Sales@canuffalo.com.


Purchase your ad by Credit Card
You can purchase an ad with your Visa, Mastercard, American Express or Discover card. We also accept e-checks and Pay Pal. We use Pay Pal as our merchant account. You do not have to be registered with Pay Pal to use your credit card. As you probably know Pay Pal is now a part of Ebay and incorporates the highest level of security protection available on the internet today. In addition, Canuffalo employs it's own 128 bit layer SSL security protection within certain areas of the website. We take your privacy and security very seriously. Top


Purchase your ad by check
If you prefer not to make an electronic transaction you can purchase an Ad by paper check. Print out and fill in the
Advertising Submission Form and mail it along with your check, payable to Robert Coffey. (That's Me) Top

JRL Enterprises
168 Lehn Springs Drive
Williamsville, N.Y. 14221
Att: Canuffalo Ad


I would like to learn more about Internet Marketing
There is a fantastic resource available for those of you looking to learn more about how internet marketing works.
It is The Wealthy Affiliate. It's an 8 week internet marketing course that teaches you all phases of this multibillion dollar industry. It has extensive marketing research tools, a website construction program and thousands of members giving advice and answering questions you have on their forums. This is not one of those get rich quick schemes you see every day. It is like taking an online college course so what you put into it is what you will take out. I've been a member for two years and highly recommend it if this is an area you wish to learn about. Top


Banner rotation policy
Initially, all posted ads will be static and viewable 100% of the time. We limit the amount of ad space available so it doesn't detract from the appearance of the website. When it becomes necessary, Canuffalo reserves the right to rotate banner and button ads to facilitate use of available advertising space. Rotation of ads will not be implemented without prior notice. A rate structure based on a CPM/1000 formula will be established. For now enjoy our low advertising rate structure.You will be notified by e-mail when such changes are coming. Top